Converse
Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear and more. It has been a subsidiary of Nike, Inc. since 2003. The Converse “Lemonade” sneakers was part of Footlocker’s Collaboraid, an initiative developed to assist those in need through exclusive collections of apparel and footwear.
Meg & Munro helped manage the brand awareness of the initiative through targeted press outreach and strategic media placements. The sneakers launched with a digital buzz, landing features in: Men’s Health Magazine, Sneaker News, Nice Kicks, and more.