Diadora
Diadora is an Italian sportswear company launched by Marcello Danieli that creates footwear and apparel. Today the brand is present in more than 60 countries across the world. The “Anderson Bluu Wine Collection” features two exclusive sneaker designs: the Diadora N9002 “Cabernet” and Maverick “Chardonnay,” both designed to pay homage to Diadora’s Italian heritage and sneaker culture.
Meg & Munro helped manage the brand awareness of the initiative through targeted press outreach and strategic media placements. The collection launched with a digital buzz, making headlines on top footwear platforms including: Hypebeast, Sneaker Bar Detroit, Nice Kicks, and Sneaker Freaker Magazine.