How Businesses Can Leverage Substacks to Get Noticed in 2025
Substack has become an indispensable tool for businesses looking to elevate their visibility and tap into media opportunities. With journalists and editors increasingly using Substack to share insider tips, pitching preferences, and reactive opportunities, subscribing to the right ones can be a game-changer for brands aiming to secure press.
The Power of Reactive Pitching
Reactive pitching involves responding quickly and effectively to opportunities that journalists or editors post—whether it’s a call for expert quotes, product recommendations, or trend insights. This approach is so successful because it meets the media’s immediate needs, increasing your chances of getting featured. Substack newsletters are a treasure trove for reactive pitching, as many writers use them to share exactly what they’re looking for, making it easier for businesses to craft pitches that hit the mark.
What to Expect When Registering for Substack
Substacks are like personalized windows into the minds of top journalists. Many are free, but the paid versions often unlock exclusive insights such as:
Journalists’ pitching preferences and timelines.
Industry trends and emerging stories.
Reactive opportunities not posted anywhere else.
In-depth knowledge of the media landscape.
For businesses serious about securing media coverage, a paid subscription can be an invaluable investment.
Our Top 5 Substack Recommendations for 2025
Here are the Substacks we think you should subscribe to if you're serious about reactive pitching and media opportunities:
Focus: Food, writing, and lifestyle topics.
Why We Love It: Aly provides invaluable insights for brands in the food and lifestyle space, often sharing actionable advice for improving pitches and understanding editorial needs.
Focus: Beauty trends and products.
Why We Love It: With bylines in Allure, Marisa’s Substack is a must-read for beauty brands. She often shares her preferences for product samples and insights into the latest beauty trends.
Focus: Parenting and lifestyle.
Why We Love It: Elizabeth writes for TIME and shares an insider’s perspective on what resonates with readers in the parenting and lifestyle niches.
Focus: Lifestyle and trends.
Why We Love It: Rachel’s experience writing for BuzzFeed means she knows what content goes viral. Her tips are especially helpful for brands looking to tap into millennial and Gen Z audiences.
Focus: Human interest and social media trends.
Why We Love It: With bylines in HuffPost, Ashley offers incredible insights into storytelling and crafting pitches that highlight the human side of your brand.
Ready to Get Noticed?
Leveraging Substack newsletters is an effective way to find opportunities and understand the ever-changing media landscape. By subscribing to the right ones, you’ll be armed with the tools to master reactive pitching and land your brand in the spotlight. Start with our top recommendations, and watch your visibility soar in 2025!