Elon Musk Takes Control of Twitter

The Elon Musk era at Twitter has begun, with Musk’s $44 billion takeover of the company finally closing late Thursday night. Musk wasted no time getting to work, firing several top execs.

 What do businesses need to know?

It’s still too early to tell how Musk will change the app. Musk has provided vague details of his various plans, which include increasing subscriptions, providing alternative algorithms for a more customized experience, and improving the app’s data targeting and matching for ads and other content. If Musk implements these plans, Twitter could become another strong tool for brand marketing, on the same level as Instagram or TikTok.

Most recently, Musk said he planned to charge $8 a month for Twitter’s subscription service. According to CNN “Twitter Blue,” is a subscription service that will let anyone pay to receive a coveted blue check mark to verify their account. 

 In Other News…

 Unilever recently announced a voluntary recall of 19 popular dry shampoo aerosol products sold in the United States due to concerns about benzene, a chemical known to cause cancer.

 What do businesses need to know?

Humans are exposed to benzene daily through things like tobacco smoke and detergents, but exposure can be considered dangerous depending on the dose and duration of contact, according to the Centers for Disease Control and Prevention. If you just bought some dry shampoos last week don’t worry! The items being recalled were produced in 2021. 

 There are a number of tools that can help small businesses operate efficiently. These tools can help make life easier once you decide which tool and service is best for you and your business.

What do businesses need to know?

Once you identify the area you need help with, you can start looking for tools and platforms that address them. Forbes outlines five areas of operation that most business owners have to manage in order to work more efficiently.